Let's walk through every part of your client system — together.
🟠Step 0: Before running any ads…
Let's walk through every part of your client system — together.
✅ Is your Instagram ready? (bio, content, story highlights) ✅ Is your lead magnet page working? ✅ Do you have an email sequence set up in Mailchimp? ✅ Does your Instagram bot reply to “SESSION” and “BRAND”? ✅ Is your TidyCal booking page functional?
We never run ads into a broken funnel.
🟠 Step 1: Choosing the right ad goal
Inside Meta Ads Manager, we choose just one clear goal:
Messages
leads to your DM bot (ideal for trust + flexibility)
Traffic
if you want to grow your email list
Conversions
only if Pixel is active and you want direct bookings
🟠 Step 2: Using your real content
You don't need to create new material.
I help you select:
A Reel, Carousel, or post that already performed well
A testimonial or client quote that feels like your voice
A calm, poetic image that matches your tone
Then I adapt it into ad copy:
Hook
Message
CTA (ex: DM "SESSION" or click to explore)
We'll test 2–3 versions together.
🟠 Step 3: Setting your audience
I set up your audiences based on connection :
Warm
Instagram engagers, email list, Reels savers
Cold
People in your region interested in slow living, emotional photography, creativity
Lookalike
Based on your past audience, if available
🟠 Step 4: Launching calmly
Budget: £5–10/day for testing
Platforms: Instagram Feed + Reels + Stories
Duration: 5–7 days
Pixel: optional, but recommended for later retargeting
🟠 Step 5: Tracking & improving
After 2–3 days, we'll check:
Link clicks or DM replies
CTR (Click-through rate)
Cost per result
Booking activity
If needed, I’ll guide:
🔄 Testing a new version 🎯 Narrowing or expanding your audience 📸 Swapping visuals or copy
After 7 days, we'll know what works — and you'll have a repeatable ad that brings results.
This was just one example of how your ad campaigns and monetization pathway can be structured.
If you’d like help launching clear, effective ads — with the right objectives, safe budgets, and scaling strategies — BOOSTLAB will guide you through every step.